GTM Engineer · currently building at Runway

Pipeline runs on systems,
not headcount.

I'm Hariprasad Sivakumar. I take a lead from first signal to booked meeting with as little manual work as possible — Clay enrichment waterfalls, n8n automations, cold email infrastructure with deliverability managed end to end, and CRM data your sales team can actually act on.

10y
in data & revenue ops
1M+
leads processed
400%
pipeline growth delivered
50K+
leads enriched monthly
Companies I've built revenue systems for
Runway logoRunway
LTVplus logoLTVplus
opflow logoopflow
TaskDrive logoTaskDrive
Scienaptic AI logoScienaptic AI
Instawork logoInstawork
Tracxn logoTracxn
Endflow logoEndflow
RecruitRamp logoRecruitRamp
LNF People logoLNF People
What I build

Most outbound teams don't have a people problem.
They have a systems problem.

Stale data, disconnected workflows, and sequences that treat every lead the same. I build the layer underneath the motion that fixes it.

01

Signal & Enrichment

Clay enrichment waterfalls that score every account against your ICP, run research at scale, and surface buying signals — funding, hiring, tech changes, intent — the moment they happen.

ClayICP scoringwaterfall enrichmentintent signals
02

Outbound Infrastructure

Cold email infrastructure across Smartlead, Instantly, and EmailBison with deliverability managed end to end — domains, warmup, rotation, and sequences that adapt to each lead instead of blasting them.

SmartleadInstantlyEmailBisondeliverability
03

Automation & Routing

n8n automations that handle routing, handoffs, and triggers without hitting the ceiling of simpler tools — the connective tissue between your stack so data flows without manual intervention.

n8nlead routingAPI integrationwebhooks
04

RevOps & CRM Hygiene

Clean, structured CRM data in HubSpot that sales teams can actually act on — deal stage hygiene, lead routing logic, and reporting your leadership can trust.

HubSpotSalesforcedeal hygienereporting
Featured systems

Systems that replaced manual motion

Real builds, real numbers — across SaaS, fintech, staffing, and recruiting.

Lead Scoring & Routing Engine

Intelligent scoring on 50+ data points and behavioral triggers — qualifies, scores, and routes every inbound and outbound lead to the right rep automatically via Clay and n8n.

85%
lead quality increase
40h
saved weekly
Clayn8nHubSpot

Multi-Channel Outreach Engine

Coordinated email, LinkedIn, and phone touchpoints across sequences with intelligent timing — 50K+ personalized touchpoints a month without losing deliverability.

response rate
50K+
monthly touchpoints
SmartleadClaySales Navigator

Data Enrichment Pipeline

Scrapes, validates, and enriches prospect data from multiple sources automatically — sales teams get verified contact data instead of doing the research themselves.

99.5%
data accuracy
25h
research saved weekly
ClayZoomInfoSupabase

Real-Time Signal Alerts

Monitors prospect engagement and intent signals, then pings the right rep through Slack, email, or SMS the moment a buyer shows interest — before the moment passes.

70%
faster response time
35%
higher conversion
n8nSlack APIwebhooks

Multi-Platform CRM Sync

Real-time, two-way sync across HubSpot, Salesforce, and custom databases — one source of truth, zero data silos, zero manual reconciliation.

99.8%
sync accuracy
50h
admin saved monthly
n8nHubSpotSalesforce

MPC Identification & Marketing

Identifies Most Placeable Candidates for recruiting firms, scores them on 40+ placement criteria, and markets them to potential clients through personalized automated campaigns.

90%
identification accuracy
65%
client response rate
Clayn8nrecruiting CRM
Beyond GTM

I also ship product

GTM engineering is half data, half software. These are systems I've engineered end to end — the same muscle behind every automation I build.

Flagship · Clay alternative

hflow sheets

A spreadsheet-native GTM platform built as a Clay alternative — waterfall enrichment across data providers, verified email finding, Google Maps and web scraping, and AI research agents, all in a familiar sheets interface. The tools I wished existed while running enrichment at scale, built into one workspace.

waterfall enrichmentemail finderGoogle Maps scraperweb scrapingAI research agents
Competitive intelligence

Ad-Intelligence Engine

Built a competitive ad-intelligence provider into opflow — pulling competitor ad creatives, spend signals, and landing pages straight into the GTM workflow, Adyntel-style. Know what your market is running before you write a single sequence.

Meta Ad LibraryAPI designopflow
AI · Voice agents

Multilingual AI Voice Assistant

A hands-free, ChatGPT-style voice assistant shipped in a production app. Whisper speech-to-text in, LLM reasoning, natural TTS out — detects the user's language and answers in it. The same agent architecture that powers AI-driven GTM workflows.

WhisperOpenAI TTSLLM orchestration
Reliability engineering

Realtime Finance Platform

A production finance platform with automated pixel-perfect PDF invoicing, a realtime sync hub, and full offline capability. Revenue systems only count if they keep running under real-world conditions — this is that discipline, applied.

Supabaserealtime syncPDF automation
Experience

A decade in data & revenue ops

From managing 18-person research teams to engineering the systems that replace the manual work entirely.

GTM Engineer (RevOps) Runway Nov 2025 — Present

Building and maintaining the outbound infrastructure for Runway's fintech go-to-market motion. Clay workflows for enrichment and ICP scoring, n8n automations connecting data signals to outreach triggers, cold email execution through Outreach and EmailBison, and HubSpot kept clean, structured, and actionable. Own lead routing logic, deal stage hygiene, and the connective tissue between tools.

Clayn8nOutreachEmailBisonHubSpot
Lead Research Manager LNF People Mar 2023 — Jan 2026

Led the research function for a US-based recruitment firm. Rebuilt the research process from manual spreadsheet work into a systematic, Clay-driven workflow for enrichment and verification — significantly faster lead turnaround, better data quality, and higher ICP match rates delivered straight to the client's sales team.

Clayteam leadershiprecruiting
Lead Generation Specialist Scienaptic AI Jun 2022 — Mar 2023

Supported lead generation for Scienaptic's fintech-focused sales team — identifying decision-makers within credit unions, community banks, and lending institutions. Data research, contact enrichment, and list building for outbound campaigns.

fintechdata enrichmentoutbound
Data Intelligence Manager Confidential (stealth) Sep 2021 — Jun 2022

Ran data intelligence operations for a confidential engagement — large-scale data collection, validation, and delivery pipelines.

Research Manager Instawork Jun 2019 — Sep 2021

Led the research function at Instawork, the San Francisco-based gig economy platform, from Bengaluru. Managed a team supporting US business development and market expansion — research workflows for target identification, contact validation, and market coverage tracking by geography and vertical.

team managementmarket research
Data Operations Manager Tracxn Mar 2016 — Jun 2019

Managed a team of 18+ research executives at one of the world's leading startup intelligence platforms. Rebuilt SOPs for data collection and validation, introduced objective KRI tracking, and doubled average team productivity within the first year.

18+ team2× productivitySOPs & QA
The stack

Tools are commodities.
The system is the edge.

30+ tools mastered — but the value is in how they're wired together.

Enrichment & Data
ClayApolloZoomInfoHunter.ioApifyLinkedIn Sales Navigator
Automation
n8nZapierMakeAPI & webhooks
Outbound & Email
SmartleadInstantlyEmailBisonOutreachLemlistMeetAlfred
CRM & RevOps
HubSpotSalesforceGoHighLevelAirtable
Data & Engineering
SupabaseMySQLPostHogPythonJavaScript
AI
OpenAI APIClaude APIWhisperprompt engineeringAI agents
Let's talk shop

Building or fixing an
outbound motion?

30 minutes. Bring your current stack and your number — I'll tell you exactly where the system is leaking and how I'd fix it.